Seasonal and high-traffic insights

Discover customer insights, tips and best practices to help you plan and optimize to better connect with Walmart customers during peak traffic moments throughout the year.

Seasonal moments can bring huge surges in traffic to Walmart as customers look to us for their seasonal shopping needs

With our first-party insights and actionable best practices, brands can create media strategies and optimize campaigns to help connect them with Walmart customers.

Check out our seasonal insights below:

New Year's insights Learn more

Big Game insights Learn more

Valentine's Day insights Learn more

Retail Deal Events insights Learn more

Back to Class insights Learn more

Learn how customers approach these seasonal moments, and how you can take advantage of the increased traffic as high intent traffic shop our site, app and Walmart stores.

With careful planning, strategic ad placement and attention-grabbing messaging, you can take advantage of seasonal moments insights to attract and convert customers.

Evolve your business

The evolution is happening, and you can be at the forefront of it all. Join Walmart Connect and put our partners, expertise, and data to work for you.

Source: ¹Fortune, August 2023. ²eMarketer, April 2024. ³Walmart first-party data, "Walmart e-Commerce claims custom survey," Walmart Customer Spark Community, provided by Walmart Luminate; survey conducted by the Walmart Connect Media Insights survey team, June 2023. ⁴Walmart first-party data, "Retailer deal events awareness and perception survey," Walmart Customer Spark Community, provided by Walmart Luminate; survey conducted by the Walmart Connect Media Insights survey team, March 2024. ⁵Walmart first-party data, "Back to School and College 2024 seasonal survey," Walmart Customer Spark Community, provided by Walmart Luminate; survey conducted by the Walmart Connect Media Insights survey team, April 2024. ⁶Jungle Scout, “Consumer Trends Report: Q2 2023," June 20, 2023.

Seasonal and high-traffic insights

Check out our seasonal insights below:

Learn how customers approach these seasonal moments, and how you can take advantage of the increased traffic as high intent traffic shop our site, app and Walmart stores.

With careful planning, strategic ad placement and attention-grabbing messaging, you can take advantage of seasonal moments insights to attract and convert customers.

Evolve your business

Learn how customers approach these seasonal moments, and how you can take advantage of the increased traffic as high intent traffic shop our site, app and Walmart stores.

With careful planning, strategic ad placement and attention-grabbing messaging, you can take advantage of seasonal moments insights to attract and convert customers.