Seasonal and high-traffic insights

Discover customer insights, tips and best practices to help you plan and optimize to better connect with Walmart customers during peak traffic moments throughout the year.

Seasonal moments can bring huge surges in traffic to Walmart as customers look to us for their seasonal shopping needs

With our first-party insights and actionable best practices, brands can create media strategies and optimize campaigns to help connect them with Walmart customers.

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Check out our seasonal insights below:

Retail Deal Events Learn more

Learn how customers approach these seasonal moments, and how you can take advantage of the increased traffic as high intent traffic shop our site, app and Walmart stores.

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With careful planning, strategic ad placement and attention-grabbing messaging, you can take advantage of seasonal moments insights to attract and convert customers.

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Source: 1Fortune, August 2023. 2eMarketer, April 2024. 3Walmart first-party data, "Walmart e-Commerce claims custom survey," Walmart Customer Spark Community, provided by Walmart Luminate; survey conducted by the Walmart Connect Media Insights survey team, June 2023. 4Walmart first-party data, "Retailer deal events awareness and perception survey," Walmart Customer Spark Community, provided by Walmart Luminate; survey conducted by the Walmart Connect Media Insights survey team, March 2024. 5Walmart first-party data, "Back to School and College 2024 seasonal survey," Walmart Customer Spark Community, provided by Walmart Luminate; survey conducted by the Walmart Connect Media Insights survey team, April 2024. 6Jungle Scout, “Consumer Trends Report: Q2 2023," June 20, 2023.