Walmart Connect Academy Ad Certification

A learning path that certifies participants to use Walmart Connect ad formats for optimal results.

The Walmart Connect Academy Ad Certification is designed to educate and empower advertisers and partners to become credentialed experts in our platform and products, to help drive meaningful results for the brands they represent.

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Courses

This comprehensive learning path, open to all, will commence with certifications in the basics of Walmart Connect retail media and the Sponsored Search ad products that are foundational to a successful investment framework.

Each certification is made up of a series of ecourses — some have as few as two, while others are more robust, with ten or more. Participants can expect to spend anywhere from thirty minutes to two hours for a certification.

To earn a badge, participants complete coursework and a knowledge check, or simply go directly to a final time-bound assessment, requiring a passing score of 80%.

Upon receiving a passing score and completing the feedback survey, participants are granted a LinkedIn-enabled digital credential to signify mastery of the skill, which is valid for one year from date of issuance.

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Gain a foundational knowledge of Walmart Connect’s retail media advertising solutions and omnichannel capabilities, including onsite, offsite media and in-store opportunities.

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The Sponsored Products advertising training course includes planning though optimization - including elements such as goal setting, ad placements, bids, budgets and reporting.

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A foundational course on how Walmart Connect’s Closed-loop Measurement works - how our proprietary omnichannel intelligence can help measure your campaigns' impact.

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A creative course on how to create impactful and effective advertisements on Walmart’s diverse advertising platforms and placements that includes creative best practices.

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Foundational training on Walmart DSP - created in collaboration with The Trade Desk - includes media planning, how to set targeting strategies, and how to analyze reports and measurements.

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Training on Walmart Onsite Display advertising includes a platform overview, media planning, campaign building, creative assets, and reporting capabilities and optimizations.

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This course on Sponsored Videos advertising includes product eligibility, creating and uploading video assets, campaign creation, ad performance optimization and reporting options.

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Training on Sponsored Brands advertising includes planning though optimization, product eligibility, targeting techniques, bids, budgets, images, ad groups and reporting.

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Training on our Brand Shop and Shelf advertising includes how to set up and manage Brand Shop and Shelf pages with the Shop Builder platform on the Walmart Connect Ad Center. 

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I thought this certification was great and will help me and my team better serve our clients. "

Independent Agency

The certification provided enough information to guide someone not experienced with display advertising a baseline of information to move forward and support client needs. "

Walmart Supplier

The thing I liked the most about the courses was the recommendations provided and teaching me the best ways to optimize campaigns to get the best results. "

Agency

To me, this is giving me blasting confidence to serve the market. "

Student

It helped me understand in better detail how I can use Walmart Connect to reach more customers. "

3P Marketplace Seller

More Connect Ad Certification updates coming soon.

This year, new ecourses are scheduled to be added to the program to teach participants how to leverage Brand Shop and Shelf, Walmart DSP, advanced analytics and in-store advertising.

Download the Walmart Connect Academy Ad Certification terms & conditions guidelines