Measurement

Put Walmart’s massive omnichannel data to work for you

At Walmart, we have advertising down to a science. Our first-party data helps you find the right audience — at scale — and we help you understand how your ads are performing in terms of sales across America’s largest retailer.1 Our Closed-loop Measurement tracks sales not only on our site and app, but also in our 4,700+ stores.2

Performance Dashboards
Omnichannel reporting at your fingertips

Sponsored Search and Display dashboards give you easy access to your campaign metrics. In our self-serve Walmart Connect Ad Center, you can evaluate results at a glance and optimize your campaign to help meet your performance goals.

Closed-loop Measurement
Campaign measurement that works smarter

Using Walmart’s proprietary omnichannel intelligence, Walmart Connect correlates onsite and offsite campaigns with sales on our digital properties and in our physical stores. When a customer sees your ad and makes a related purchase at Walmart, we recognize and report it, so you can track the results of your onsite and offsite campaigns in near-real time.

Connect with us

We’ve got the data, expertise and partnerships to help you reach your advertising goals.

Whether you want to launch and manage your own campaign, work with an adtech partner or get the white-glove treatment, we have a service option that’s right for you.

Let’s connect

Sources: 1Fortune, August 2023. 2Walmart Corporate Site, November 2023.