Get started

Are your items and their pages set up for success? Learn more about retail readiness, download our guide, and get more tips and tools for breakout growth!

"There is a potential with Walmart Marketplace through Walmart Connect. We hit $100K [in sales] in the first year and then we worked our way from there."

Adam Neinae, Founder and Owner, Solic Basics Corp – Apparel Brand

Getting started

Walmart Connect’s solutions can take businesses of all sizes to the next level.

First, make sure you’re a Walmart Marketplace seller.

Before advertising, we encourage sellers to become retail ready.

When you’re retail ready, you help position your products for greater visibility, higher conversion, and sales growth. This enables you to win the Buy Box, making you the go-to seller for an item the customer is searching for on the Walmart site.

Here are a few ways to help make sure you're retail ready.

Download this list & other insights

How can you win the Buy Box?

To win the Buy Box, you'll need to achieve a high listing quality score. We recommend a score of 90% or higher.

Let’s explore the key components that contribute to your listing quality score.

Your offer

To deliver the exceptional value Walmart customers expect and maximize sales, you need to offer competitive prices and remember that the lowest-priced item usually wins the Buy Box.

Walmart Marketplace sellers have access to the free Repricer tool, which you can find when you log into Seller Center. The tool automates this process and helps you stay ahead of the competition.

Your content

Make sure your listings are accurate, detailed, and informative to enhance the customer experience and reduce the chance of returns.

Regularly review and optimize your content in the Listing Quality dashboard and Search Insights dashboard that you can find when you log into Seller Center.

Remember: A Listing Quality Score of 90% and above means your products are more likely to rank well in search results, leading to more opportunities for sales.

Ratings & reviews

Positive reviews will increase your ranking and help keep your position in the Buy Box.

Reviews also offer valuable insights into customer needs, helping you build trust and credibility, ultimately driving conversion and sales when a customer clicks on your ad.

Find strategies to increase reviews

Product availability & fast shipping

Fast delivery and free shipping are known conversion drivers that shoppers have come to expect, so prioritizing product availability and fast fulfillment is important to maximizing sales.

Ads are not served for items that are out of stock, so ensure items are available for customers when they search the Walmart site and app.

Ship items yourself or get help from Walmart Fulfillment Services.

Create a strong marketing strategy, starting with Sponsored Products ads

Once you’ve built your retail ready foundation and won the Buy Box, take the next step and help increase your discoverability and drive sales with Sponsored Products. This powerful ad solution positions your products in high-visibility placements, including within relevant search results and on item pages.

Follow these step-by-step tutorials to help you launch your first Sponsored Products campaign.

Watch Sponsored Products ads tutorials

Build your advertising skills with the Sponsored Products Walmart Connect Academy Ad Certification

Get in touch

Walmart Connect is here to help you.

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