Expand beyond Sponsored Products

Keep your advertising momentum going and build a full-funnel, always-on strategy to keep your brand and products top of mind with Walmart customers. 
Check out a few of our ad solutions that could take your discoverability and sales to the next level.

Sponsored Brands could be right for you if your advertising goals are to:

  • Boost brand awareness

  • Improve product consideration

  • Drive sales and conversion

With this ad solution, your logo, a custom headline, and up to four of your products appear prominently at the top of the search results and browse* pages, improving brand recognition and showcasing your product portfolio.

*Sponsored Brands is available on browse pages on desktop and mobile web only.

Sponsored Brands
Key benefits

  • High viewability: Helps build brand and product awareness 

  • Inspires conversion: Multiple links make buying easy  

  • Competitive: Helps advertisers level the playing field

Get started with Sponsored Brands

+ %

Conversion
rate

On average, advertisers see a 30% higher conversion rate for Sponsored Products when used together with Sponsored Brands. 

 Build your advertising skills with the free Sponsored Brands Walmart Connect Academy Ad Certification.

Sponsored Videos could be right for you if your advertising goals are to:

  • Stand out in search results

  • Help influence Walmart customers' decisions

  • Get in front of in-market Walmart customers actively searching for products like yours

With this ad solution, your ad spans the entire width of the page on desktop, mobile and app, and automatically plays your video for a highlighted item chosen during campaign setup.

Sponsored Videos
Key benefits

  • Captivating: Grab attention through visual storytelling with sight and sounds, demonstrating your item's uses and benefits.

  • Complementary: Improve your product discoverability strategy in search by incorporating Sponsored Videos to your search campaigns aling with Sponsored Brands and Products.

  • Informative: Showcase your unique brand positioning, helping to build awareness and product consideration in a descriptive, easy to understand narrative.

Get started with Sponsored Videos

+ %

of orders are
from new-to-
brand

60% of all Sponsored Videos orders are from new-to-brand customers. 

 Build your advertising skills with the free Sponsored Videos Walmart Connect Academy Ad Certification.

Brand Shop & Shelf could be right for you if your advertising goals are to:

  • Amplify your existing Walmart Connect campaigns
  • Showcase your brand and the items you offer around the story you want to tell
  • Highlight a curated assortment of your brand's items around a seasonal promotion specific category or theme
  • Boost brand and item awareness
  • Increase sales
With this solution, eligible brand owners can build, launch and manage their own free Brand Shop & Shelf. Brand Shop is a virtual storefront, and Shelf can serve as a landing page for your media activations.
Brand Shop & Shelf
Key benefits

  • Easy set-up: A self-serve template, accessible through the Walmart Connect Ad Center Shop Builder, helps get you Brand Shop or Shelf up and running quickly.

  • SEO optimized: The self-serve template includes built-in SEO optimizations to help boost discoverability. 

  • Breadth and variety: This solution offers an excellent opportunity to showcase your brand's range, catalog diversity and/or brand story.

Get started with Brand Shop & Shelf

  • Only registered brand owners are eligible and can access this ad solution via the Walmart Connect Ad Center.

  • Follow this step-by-step tutorial to create your own Sponsored Videos campaign.

 Build your advertising skills with the free Brand Shop & Shelf Walmart Connect Academy Ad Certification.

Do you want to influence in-person purchase decisions? Or have your ads appear when customers are streaming their favorite show?

Explore more omnichannel solutions.

Get in touch

Walmart Connect is here to help you.

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