What are Brand Shop and Shelf?

A highly visible presence on Walmart’s site and app

Eligible Walmart suppliers and eligible Walmart Marketplace brand owners can build, launch and manage their own free Brand Shop and Shelf. Brand Shop is a virtual storefront, and Shelf can serve as a landing page for your media activations.

 

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Easy set-up and SEO-optimized

A self-serve template, accessible through the Walmart Connect Ad Center Shop Builder, helps get your Brand Shop or Shelf up and running quickly. The template includes built-in SEO optimizations to help boost discoverability. 

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Help drive discoverability and sales

Tell your brand story, highlight products and extend your reach with these Walmart-hosted destinations designed to amplify your media campaigns, help boost brand and item awareness and drive sales.

Measurable success

Combine the power of a Brand Shop and campaign performance metrics to identify additional optimization opportunities that can drive awareness, consideration and purchase decisions.

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Put our data, expertise and partnerships to work for you

Whether you want to launch and maintain a couple campaigns or an always-on presence on Walmart’s site and app, Walmart Connect can help. Learn how to launch your Brand Shop and Shelf today!

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