Category Criteria:
• Introduction of new or enhanced technology, tool(s), integration(s), or Walmart Connect product or feature enhancement(s) that drove measurable business impact*.​

• Clear differentiation from competitors in technology solutions for Walmart Connect.​

• Submissions demonstrated success in improving efficiency, measurement, and/or campaign automation.​

• All products for submission must be in General Availability ("GA") by April 20, 2026.

*Note: New product and integrated technology is defined by Walmart Connect as product and feature enhancements and API endpoint integrations that have launched after April 1, 2025 with at least 8 weeks of data.

Submission Criteria:
• Campaign must have started after May 1, 2025, and have a minimum duration of eight weeks.​

• Must leverage a new enhancement of a feature, product or tool in a campaign that drove measurable business impact.

• Must demonstrate clear differentiation from existing solutions.​

• Must showcase demonstrated success in improving efficiency, measurement, and/or campaign automation.

• Bonus consideration for a case study (1 slide deck) or supporting data on how the innovation improved campaign performance, cost savings, or workflow efficiency.

Category Criteria: 
• Strong collaboration between agencies and technology partners, and/or media partners in delivering advertiser success.

• Measurable impact on campaign performance, efficiency, and innovation.

• Demonstrated ability to integrate tech, data, and media solutions to drive results.

Submission Criteria: 
• Campaign must have started after May 1, 2025, and have a minimum duration of eight weeks.

• Submission must involve collaboration between two or more partners (e.g., an agency, technology provider, and / or media partner).

• Must demonstrate joint contributions that led to measurable advertiser success.

• Must provide tangible impact data (for instance, uplift in campaign performance, efficiency improvements, or incremental revenue growth).

• Must outline how partners worked together, detailing shared strategies, resources, or technologies.

• Bonus consideration for multi-stakeholder partnerships that delivered unique business solutions.

Category Criteria: 
• Demonstrated success driving growth for Marketplace sellers on Walmart Connect.

• Measurable growth in sales, GMV, ROAS, customer acquisition, or sales velocity.

• Strategic and effective use of Walmart Connect ad solutions to drive business acceleration.

• Innovative application of Walmart Connect product capabilities to improve brand growth and performance.

Submission Criteria: 
• Campaign must have started after May 1, 2025, and have a minimum duration of eight weeks.

• Must provide pre-and-post campaign performance demonstrating impact.

• Must show effective use of Walmart Connect ad products (e.g., Sponsored Products, Sponsored Brands, Sponsored Video, Onsite Display, Brand Shelves).

• Must demonstrate measurable business outcomes (e.g., incremental revenue, ROAS improvement, GMV growth, new customer acquisition).

Category Criteria:
• Implementation of innovative or rigorous measurement approaches that directly influenced advertiser results.

• Clear evidence of improved decision-making or optimization driven by measurement insights.

• Demonstrated ability to quantify incrementality, ROAS gains, customer journey impact, or omnichannel lift.

Submission Criteria:
• Campaign or measurement initiative must have started after May 1, 2025, and have a minimum duration of eight weeks.

• Must include specific methodologies used (e.g., incrementality testing, attribution models, closed-loop measurement).

• Must show measurable advertiser impact tied to insights provided.

• Bonus consideration for measurement solutions that enhanced cross-functional collaboration or unlocked new understanding of the Walmart customer journey.

Category Criteria: 
• Exceptional creative development that meaningfully drove shopper engagement, brand lift, or conversion.

• Strategic use of Walmart Connect formats (onsite, offsite, CTV, in-store) to deliver cohesive, high-performing creative.

• Clear connection between creative excellence and measurable business results.

• Differentiated creative approach that inspired or pushed the boundaries of retail media creativity.

Submission Criteria: 
• Campaign must have started after May 1, 2025, and have a minimum duration of eight weeks.

• Must include creative assets or descriptions illustrating the campaign idea and execution across a full-funnel approach.

• Must provide measurable impact metrics tied to creative effectiveness (e.g., CTR lift, engagement, brand lift, ROAS).

• Bonus consideration for creative solutions developed in collaboration with multiple partners or leveraging Walmart data-driven insights.

Category Criteria:
• Demonstrated ability to grow U.S. sales and performance on W​​almart.com for advertisers managed or supported outside the U.S.

• Measurable advertiser growth, including sales lift, ROAS improvement, or scalable account expansion in the U.S. market.

• Strategic application of Walmart Connect solutions to enable effective cross-border retail media execution.

• Innovative approaches that address the complexity of driving U.S. growth from international markets.

• Strong collaboration with Walmart Connect and ecosystem stakeholders to deliver sustained advertiser success.

Submission Criteria:
• Campaign or program must have started after May 1, 2025, and have a minimum duration of eight weeks.

• Submissions must be led by non-U.S. agency, technology, or media partner.

• Advertisers featured must be actively selling on Walmart.com (U.S.).

• Must include clear, objective performance metrics demonstrating U.S. growth (e.g., sales, ROAS, incremental revenue, advertiser portfolio expansion).

• Must describe the partner’s role in driving U.S. outcomes from an international market.

• Must demonstrate how Walmart Connect solutions were used to achieve measurable business impact.

• Bonus consideration for submissions that highlight scalable frameworks, repeatable best practices, or knowledge sharing that elevates international partner performance across the ecosystem.

Category Criteria:
• Demonstrated excellence in leveraging CTV advertising to drive retail performance and commerce outcomes.

• High-quality, engaging creative tailored for CTV environments and aligned with shopper behavior and purchase intent.​

• Effective brand storytelling that delivers measurable business impact (e.g., sales lift, new to brand buyers, avg. transaction value, or ROAS).

• Strategic use of targeting, measurement, and insights to optimize CTV-to-commerce campaigns.

• Innovative or differentiated approaches that advance the role of CTV in the retail media ecosystem.

Submission Criteria: 
• Campaign or program must have started after May 1, 2025, and have a minimum duration of eight weeks.

• Must demonstrate CTV campaign influence to shopper behavior and purchase intent.

• Must provide performance data and insights (e.g., lift studies, attribution results, reach and frequency outcomes).

• Bonus consideration submitting a concise case study (one slide deck) outlining objectives, strategy, execution, and results.

• Bonus consideration for submissions demonstrating integrated TV + lower-funnel coordination supported by Multi-touch Attribution (MTA) results.