Passover insights

Celebrate Passover with Walmart customer insights!

A time for shared remembrance and tradition

Passover is an eight-day holiday typically observed with Passover rituals, prayers, and food.

Walmart customers prep for the holiday by buying food and cooking traditional meals they can serve for Seders of any size.1

Walmart remains a primary destination for Passover essentials

When asked which retailer they chose for the holiday, 75% of our customers who observed chose to shop with Walmart in 2024, showcasing their preference over the next most popular retailer by 42%.1

Shopping began more than four weeks ahead of the holiday and gained momentum during the two week lead-up to Passover. Consider advertising at least a month before the holiday to stay relevant and top-of-mind with our customers.

In 2024, here's when surveyed Walmart customers started shopping for Passover:1

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Among surveyed Walmart customers — these kosher products were purchased for Passover 2024:1

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Purchases begin and end with tradition

Kosher food is a central part of the Passover holiday, and the cuisine is highly specific. During the weeks leading up to the holiday, we see a spike in search impressions for terms like 'Passover food' and 'kosher.'2

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Weekly search impressions2 March 2024 – April 2024

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The customer journey primarily ends in-store

While 35% of surveyed Walmart customers researched online to see what items were available, 70% of surveyed Walmart customers made purchases for the Passover holiday in-store.1

Since the holiday shopping list primarily includes food and beverage items, 63% of our surveyed customers did their 2024 Passover shopping as part of their regular shopping trip 1–2 weeks before the holiday.1

Where surveyed Walmart customers made their Passover purchases in 2024:2

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Insights and actions to help grow your sales

Check out these resources for insights and best practices
Sponsored Products relevancy best practices
Sponsored Products holiday and sales events best practices

Sources: 1Walmart Easter/Passover Survey, first-party data, Walmart Customer Spark Community, provided by Walmart Luminate, May 2024. 2Walmart first-party data, Of top 100 keywords from Week of March 16, 2024–April 20, 2024. 3Walmart first-party data, Week of April 6,  2024–April 20–23, 2024.