Back to Class insights

Learn how to connect with high-intent back-to-school and college customers looking for a one-stop shop with Walmart.1

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Walmart customers are researching and planning their back-to-school and college shopping in advance.2 We can help you connect customers with your products, when they are looking for them. Study up on our insights and other resources to help ace one of the biggest shopping seasons in America.

…plan to visit Walmart for their back-to-class shopping in 2024.1

During back-to-school and college seasons, customers value Walmart for our convenience, low prices, inventory selection and omni-shopping options.2 As the largest U.S. retailer3, we offer in-store and online options for an easy shopping experience, whether customers are shopping for clothes, school supplies, dorm essentials and everything in between.

Click below to read our retail media study guide to learn how to connect with Walmart customers shopping for back-to-school and college:

Along with researching online, of Walmart customers surveyed...

%

plan to shop or buy in-store1

...and...

%

plan to shop or buy online1

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Sources: 1Walmart first-party data, "Back-to-School and College 2024 seasonal survey", Walmart Customer Spark Community, provided by Walmart Luminate; survey conducted by the Walmart Connect Media Insights survey team, April 2024. 2Walmart first-party data, "Walmart Back-to-School Survey," Walmart Spark Community, provided by Walmart Luminate, October 2023. 3Fortune, August 2023.