Valentine's Day insights

Insights to help you connect with Valentine’s Day customers searching for the perfect gift for loved ones, friends, or themselves at Walmart

Love is in the air

Shoppers are spending more money and doing it more fluidly across channels. In 2024, shoppers planned to spend more than they have in the past 5 years, and 40% planned to do their shopping online this year, up from 35% last year.1

In 2024, consumers estimated they would spend $185.81 on average, that’s $8 more than the average spend between 2019 and 2023.1

Top 2024 Valentine’s Day gifts included:1

Valentine's Day is not just for the romantics

While love birds are still the main driver of Valentine’s Day sales, it’s increasingly become a time where love of friends and family is celebrated through gift giving, dinner and other activities.2

Surveyed Walmart customers shopped for:2

People who chose not to celebrate Valentine’s with a significant other find different ways to mark the occasion:1

A Valentine’s Day shopping destination

Customer preference is clear as Walmart remains the primary destination for 76% of our customers during Valentine’s Day, fulfilling their desire for great savings on gifts for loved ones. Our customers make specific trips for purchases, relying on in-store advertising or displays for inspiration.2

Of Walmart customers surveyed...2

Insights and actions to help grow your sales

Dig into these resources for insights and best practices when building out your own Valentine’s Day campaigns.

Sponsored Products relevancy best practices
Sponsored Products holiday and sales events best practices

Source: 1National Retail Federation, Valentine’s Day Spending on Significant Others to Reach New Record, NRF Survey Shows, Jan. 29, 2024. 2Walmart first-party data, “Walmart Valentine's Day Lookback Survey,” Walmart Customer Spark Community, provided by Walmart Luminate; April 2024.

Proprietary, confidential & no endorsement of 3rd party data source.