Strategy

In January 2024, OREO released its limited-edition flavor known as OREO Space Dunk. The brand also promoted the chance for one customer to dunk the cookie in space through sweepstakes.

To promote these activities and promotions, the brand launched a combination of indoor and outdoor activities aimed at creating a family-friendly brand experience for Walmart customers.

Tactics

Inside of participating stores, High-impact Demos delivered customized OREO-branded kiosks, including themed signage, photo stand-ins and opportunities to sample the new cookie.

Outside, an elevated sidewalk experience featured additional opportunities to try the product and take part in an interactive photo experience, face painters — even take-home OREObranded swag.

Campaign dates
February 1-25, 2024

Key takeaways

• Sampling products in-store can help brands increase awareness and sales by giving customers a chance to try out products at or near the point of purchase.​
  
  
• Multiple touchpoints can help further reinforce a positive brand sentiment with in-store customers.​
  
  
• Activities like photo booths and swag can help create an engaging experience for the entire family.

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