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Ritz brand introduced new flavors to customers shopping for March Madness viewing parties at Walmart
Strategy
Big Wins
Event
impressions
Customers engaged at event activations
YOY increase in average unit sales per store per day
Source: Walmart first party data, 2024; Advantage Solutions , Mondelez_In-store Demo Ritz March_Q1FY25_52180, Mar. 29-Apr. 1, 2024 & Eventus, Mondelez_March Madness Retailtainment_Q1Fy25, Mar. 14-Apr. 7, 2024.