TikTok Ads help amplify Fruit of the Loom's launch

Opportunity

Fruit of the Loom wanted to explore new channels to help amplify the nationwide launch of their new Getaway Collection, a line combining technical performance and comfort.

Goals

The brand aimed to maximize awareness and engagement with style-conscious Walmart customers interested in travel and adventure.

Solution

Our team suggested TikTok Ads run through Walmart Connect to help capture these target audiences and send them to Walmart's site and app to buy.

Strategy & Tactics

To effectively drive attention to the new product line, Fruit of the Loom used vertical-video ads featuring adventurous travel scenarios that aligned with their media strategy. They targeted male and female Walmart customer audiences, including past purchasers and fashion-savvy customers.

Campaign dates
March 19 – April 26, 2024

Big Wins

Impressions

ROAS

+ %

ROAS above target

Source: Walmart first-party data, Mar. 19-Apr. 26, 2024. 

Key takeaways

Run TikTok Ads via Walmart Connect to help streamline the journey from awareness to purchase.
TikTok’s mobile-friendly vertical video format helps align your ads with your customers' viewing habits.
To help improve relevance and find likely purchasers, strategically target audiences of Walmart customers who have previously purchased your brand, as well as category-savvy buyers.

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