Walmart customers seek good value and low prices, but they also want a quality product they can trust.
When choosing a product amongst multiple options, Walmart customers consider high rating or a high number of positive reviews a strong indicator of customer satisfaction with a product - product reviews are the #1 source of information that inspires their belief in a product’s quality.1 They can also help build customer trust – allowing your brand to stand out, connect authentically, and build credibility.
Here are three ways to leverage ratings and reviews in your Walmart creative to stay competitive and build customer relationships: