Top takeaways:1
Help your ad break through: It’s often hard for people to tell you why they notice or like an ad. That’s because before they can even form a conscious thought, they’ve subconsciously processed what they saw. We break down how to tap into automatic responses using contrast, color, and motion to help an ad stand out and appeal to Walmart customers.
Enhance brand perception and memorability: We dive into how to improve the way customers view and remember your brand by integrating your brand closely and consistently with a desired look, feeling, idea, or benefit— whether it's on Walmart's properties or in offsite placements.
Unleash the full potential of creative on driving connections: The impact ad creative has on a customer’s social and emotional network serves as a key part in how they perceive and respond to ads. We explore how certain creative decisions, like the types of imagery or messaging you use, can impact the strength of the connection you can make with Walmart customers.
This guide is intended to support advertisers of all sizes who are developing Walmart Connect onsite and offsite display creative. It is not a rulebook, but instead provides a set of tools that can guide your creative decision-making. Based on our research, leveraging creative best practices for your Walmart Connect ads can help boost brand memorability & positive association by 50%2 and help drive a 31% higher CTR compared to category benchmarks.3
Download the guide here to explore the ART of creating effective display ads that capture the carts and minds of Walmart customers.
This content is brought to you by Lightbox Creative, the in-house creative team that helps suppliers drive business results with Walmart Connect’s retail media solutions through best-in-class creative. Learn more about Lightbox Creative and their mission here.