Solutions

Connect with Walmart customers at every step of their shopping journey

With our powerful omnichannel intelligence, we understand our customers better than anyone else. We have the ad solutions to help you connect with the approximately 150 million customers served in Walmart stores and online in the U.S. per week.1

Accountable advertising for every size business and budget

Walmart Connect has solutions for every advertiser, from global suppliers to small- and medium-sized businesses to Marketplace sellers. Our closed-loop measurement tracks the impact on your Walmart sales.

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Sponsored Search
Put your products in front of customers actively searching our site and app

Encourage customers who are actively shopping to find your product through our Sponsored Search solutions. You pay only when a customer clicks your ad.

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Walmart Onsite Display
Stay top of mind with Walmart customers

Find your ideal audience at scale with precision-targeted ads on our site and app. Eye-catching ad creative helps boost awareness and discovery and can influence purchase decisions, not just on our digital properties, but in our stores, too.

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Walmart Offsite Media
Connect with customers in their daily lives

Extend your reach and influence customers to discover, consider, and purchase your product when they are visiting their favorite websites and social networks, streaming their favorite show, or listening to their favorite playlist when they are on the go.

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Brand Shop and Shelf
Build your own free digital storefront and product collections

Tap into the massive customer reach of the #2 eCommerce platform2 and help boost brand and item awareness and sales.

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In-Store
Influence in-person purchase decisions

Help influence Walmart customers while they’re actively shopping and buying in one of our 4,700+ stores, with attention grabbing ads on digital screens, product demos and sampling or live events, and more.3

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Measurement
Optimize your campaign and track its impact on Walmart sales

Measure how and where Walmart customers engage with your ads and assess your campaign performance with metrics that can help you boost performance. And with our closed-loop measurement, we’ll let you know if customers purchased your product online or in one of our stores.

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Walmart Connect Academy Ad Certification
Become a credentialed expert in our platform and solutions

Our free educational programs are designed to empower you to run effective campaigns with us and become a credentialed expert in our platform and products, to help drive meaningful results for the brands you represent.

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Put our data, expertise and partnerships to work for you

Whether you want to launch and manage your own campaign, work with an adtech partner or get the white-glove treatment, we have a service option that’s right for you. Connect with us.

How to buy Walmart Connect ad solutions

Walmart Connect Ad Center
Launch and manage your own Sponsored Search and Walmart Onsite Display campaigns, and build your free Brand Shop and Shelf.

Walmart DSP
Launch, manage or partner with us on your Walmart offsite media campaigns with premium publishers and channels.

Walmart Connect Partner Network
Work with an adtech or agency partner to manage your Walmart campaigns.

Managed Serve
Let our white-glove team manage any type of Walmart campaign, including in-store and social media.

Evolve your business

The evolution is happening, and you can be at the forefront of it all. Join Walmart Connect and put our partners, expertise, and data to work for you.

Let's connect

Sources: 1Walmart annual report papers, March 14, 2025. 2eMarketer, February, 2023. 3Walmart Corporate Site, November 2023.