Walmart DSP

Our data. Industry leading technology. Powerful results.

Layer Walmart audience segments with your data and approved third-party data to help reach your ideal customers off Walmart properties, at scale. Control frequency across all campaign touchpoints, track the impact of your campaign online and in-store through Walmart Closed-loop Measurement, all in a brand-safe environment.

Walmart Offsite Display
Connect in their daily lives

Your campaigns run on premium channels and publishers, using best-in-class programmatic technology and advanced targeting powered by Walmart’s first-party data. Our Closed-loop Measurement provides online and in-store accountability and the strategic insights you need to help improve your media performance.

CTV
Engage your audiences streaming their favorite content

Help increase brand awareness and market share, and inspire Walmart omnichannel sales for seasonal promotions, product launches and more.

Access 92% of CTV households though The Trade Desk’s inventory and Walmart’s exclusive partnerships.

Audio Ads
Grab your customers’ attention on-the-go

Share your brand with targeted audiences across The Trade Desk’s audio inventory to spark discovery or reinforce a campaign message when they aren’t in a shopping mindset.

Native and Rich Media
Seamless user experience to reach your customers

Reach your audience with ad formats that do not disrupt the user experience and utilize more engaging rich media formats to help drive higher ROI.

Gaming
Grow with Gaming inventory in native, display and video formats

Curated publishers to reach your audience where they are through seamless ad creative — while they play on-the-go or for an extended period.

We’ve got the data, expertise and partnerships to help you reach your advertising goals

Whether you want to launch and manage your own campaign, work with an adtech partner or get the white-glove treatment, we have a service option that’s right for you.

How to buy Walmart DSP

Self-serve
Set up and manage your own Walmart DSP campaigns.
Walmart Connect Partner Network
Work with an adtech or agency partner to manage your Walmart campaigns.
Managed Serve
Let our white-glove team manage any type of Walmart campaign, including Walmart DSP.

Evolve your business

The evolution is happening, and you can be at the forefront of it all. Join Walmart Connect and put our partners, expertise, and data to work for you.

Let’s connect

Source: The Trade Desk first-party data, 2023.