Coming later this year, our display self-serve platform will enable partners to activate and manage their display campaigns with the help of automation. This platform will deliver the same omnichannel impact but with more speed, control and convenience than before. It also makes Walmart Connect an option for more and more suppliers. While we expect our largest suppliers to adopt automation technology fastest, we are building this new platform to scale for Marketplace sellers and suppliers of all sizes.
An important piece of this puzzle is coming into place with our acquisition of the IP and technology behind Thunder, a creative automation ad-tech company. Thunder’s technology and team will reduce the time between the idea for an ad and the ad going live for suppliers. The Thunder technology will be integrated with our display self-serve platform to help brands automate their creative. Thunder will also increase ad effectiveness over time with creative versioning, testing and optimization – unlocking advertiser-specific insights for higher return on ad spend.
Over the last two years, we’ve been on a journey to help advertisers run their campaigns more efficiently using self-serve and automation capabilities. With the launch of Walmart Advertising Partners Program, Self-Serve Sponsored Product Interface and our Performance Reporting Dashboards, we’re proud of the progress we’ve made on this journey. Today is another big step forward, and we’re thrilled to have the talented team at Thunder join Walmart.