As the #1 US retailer,1 Walmart continues to build loyalty with existing customers as well as attract new customers who are looking for more value in today’s economic climate. Customers are coming to Walmart to purchase everyday essentials and discover new products with great quality at an everyday low price. By understanding how our customers view price and value, brands can develop ad creative that wins carts and minds.
Customers are becoming more savings savvy
Saving is top of mind for our customers and our everyday low prices are attracting more and more customers to Walmart—73% of Walmart customers believe they are getting the best possible deal when shopping at Walmart.5 Recently, we’ve seen more mid-to-high income customers come to Walmart looking for value, especially when purchasing food and consumables.2 In addition to searching for everyday low prices on essentials, customers are also turning to Walmart for deal events to get the best price possible on products they buy less often including big ticket items, gifts for loves ones or products that don’t usually go on sale.3
How can brands tailor creative to speak to these customer needs?
For brands, utilizing price messaging can be more powerful today than ever before. It’s an essential tool to grab the attention of budget conscious customers and stand out amongst competitors.
Here are five tips to help your brand do it right:
1. Put price front and center
We know that savings is top of mind for our customers and one of the main drivers of purchase decisions, so it’s important for brands to feature low cost and savings messaging prominently. This strategy can also have a positive impact on brand perception. We've heard from our customers that when they see ads that put price front and center, they feel the brand is "looking out for them," "cares about them" and wants to save their family money.5 Whether it’s leveraging a Rollback lockup, price lockup, or just a savings message in your headline, there are several options for making your great deals known.