Sponsored Search

Walmart customers are searching—we can help them find you

Connect with Walmart customers who are actively searching and browsing for products like yours. You pay only when a customer clicks your ad.

Help get your product at the top of Walmart search results and in highly visible Sponsored Search ads across Walmart’s digital properties. Help boost your conversion rates for online purchases and be top-of-mind when customers head to their local Walmart store after doing online research.

Sponsored Products
Be seen by customers actively shopping our site and app

Help boost product visibility, consideration and conversion with Sponsored Products, ads that appear within relevant search results and on browse, category, item and pre-checkout pages. Available to all Walmart Connect advertisers.

Learn more
Sponsored Brands
Put your brand in the spotlight

On average, advertisers see a 30% higher conversion rate for Sponsored Products when used together with Sponsored Brands.1

With Sponsored Brands, your logo, a custom headline and up to four of your products appear prominently at the top of the search results and browse* pages, improving brand recognition and showcasing your product portfolio.

*This placement is available on browse pages on desktop and mobile web only.
Sponsored Brands is available to eligible brand owners.

Sponsored Videos
Show off your product with attention-grabbing video

60% of all Sponsored Videos orders are from new-to-brand customers.2

Stand out in search results with our most engaging, premium, keyword-targeted video ad solution — designed to improve product awareness, discoverability and consideration.

Sponsored Search measurement & reporting
Real-time measurement for real-time optimizations

Only Walmart can track the results of your campaign across Walmart’s digital properties. Walmart’s proprietary customer data helps you measure your advertising performance so you can optimize Sponsored Search campaigns of any size.

Put our data, expertise and partnerships to work for you

Whether you want to launch and manage your own campaign, work with an adtech partner or get the white-glove treatment, we have a service option that’s right for you. Connect with us.

How to buy Walmart Connect ad solutions

Evolve your business

The evolution is happening, and you can be at the forefront of it all. Join Walmart Connect and put our partners, expertise, and data to work for you.

Let’s connect

Sources: 1Walmart first-party data, June 2–July 16, 2023. Sponsored Products campaigns with Sponsored Brands vs. Sponsored Products alone. Due to the given range of data results may vary over a different period of time. Performance may vary across different product categories. Past results do not guarantee future performance. 2Walmart first-party, Jun.1-Jul.31, 2023. Due to the given range of data; results may vary over a different period. Past results do not guarantee future performance; New-to-brand is defined as a customer who purchases a brand’s product from Walmart site and app as a result of an ad campaign, after not having purchased the brand on Walmart site and app for the previous 12 months.