Sponsored Products

Be the first to catch their eye

Help get your product front and center so you can reach millions of motivated customers searching for products like yours. You pay only when a customer clicks your ad! 

Search In-grid
Rise to the top of the pack

Highlight your item in search results when customers search relevant keywords. This placement is designed to support a more engaged customer shopping experience by surfacing relevant items to fit their consideration needs.

Carousels
Show off your products with a gallery of items in prominent placements

Stand out in search results and appear on search, browse, or item pages of similar or relevant items your customer is looking for. With multiple and extensive placement offerings, you can increase awareness and consideration across multiple products under your brand.   

Buy Box
Capture Walmart customers as they make their final buying decision 

Highlight your item in a premium, high-visibility placement on the item page of a similar product and send them directly from the ad to your item’s page to buy. This placement is designed to increase consideration and reduce the steps your customer needs to take to consider a purchase.

My Items In-grid
Influence existing customers at a critical step of their Walmart shopping journey

Capture the attention of your previous customers through this high-visibility placement as they review previously purchased items and finalize their cart. The ad appears within a relevant category grid in the reorder section of a customer’s My Items page; designed to close the gap for customers who are still finalizing their cart. 

Stock Up
Prompt customers familiar with your products right before they check out

Pose the question to your customers, "Missing anything?" to prompt them to shop for forgotten items or undiscovered items left out of their cart. This ad appears to customers as they’re finalizing their carts and is served based on whether the customer has items in their cart or has purchased these items in the past.

Put our data, expertise and partnerships to work for you

Whether you want to launch and manage your own campaign, work with an adtech partner or get the white-glove treatment, we have a service option that’s right for you. Connect with us.

How to buy Sponsored Products

Evolve your business

The evolution is happening, and you can be at the forefront of it all. Join Walmart Connect and put our partners, expertise, and data to work for you.

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