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Customers look to Walmart to save money and live better — across all their needs. We want to help connect customers with non-endemic brands that don't sell in our stores but offer products and services that are most relevant to them. This includes automotive, financial services, insurance, quick-service restaurants and travel, among other non-endemic categories.

Non-endemic brands can leverage our advertising solutions and massive reach to connect with customers throughout their shopping journey.

With Walmart Connect, non-endemic brands can harness the power of the #1 U.S. retailer1 to reach approximately 150M customers served in Walmart stores and online in the U.S. per week2 and engage with them at scale.

Offsite Media
Advertisers can leverage Walmart DSP, powered by The Trade Desk, to target desired audiences with precision.

Advertisers can build, launch and manage their ads on offsite locations such as audio streaming apps, CTV and video, across the web, native and rich media, and gaming apps.

Behavioral targeting capabilities for Walmart Offsite Display
Target and reach Walmart customers offsite based on their omnichannel purchase history, and online search and browse history from Walmart’s site and app.  Some of our targeting includes:
Category recent buyers Category recent buyers
Category recent buyers
In-market In-market
In-market
Propensity Propensity
Propensity
Expanded data Expanded data
Expanded data
Category recent buyers

Historical buyers of a specific brand, category or item at Walmart.

Access to Walmart’s network of 4,700+ U.S. stores3 can actively help non-endemic advertisers maximize brand exposure and introduce new products.

In-store solutions
Advertising with TV Wall, Self-checkout and Audio Ads can be an effective way to increase the visibility and credibility of eligible advertisers for Walmart customers.
TV Wall TV Wall
TV Wall
Self-checkout Self-checkout
Self-checkout
Electronic Counter Screen* Electronic Counter Screen*
Electronic Counter Screen*
In-store Audio* In-store Audio*
In-store Audio*
Get a win on the big screen

Place your campaign on thousands of in-store TV screens across the nation with this premium placement. Connect with millions of in-store customers in this high dwell-time area.

*Non-endemic brand requests are evaluated on a case-by-case basis.

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Sources: 1Kantar and National Retail Federation (NRF) as cited in press release, July 2024. *based on 52/53-week annual retail sales. 2Walmart annual report papers, March 14, 2025. 3Walmart first-party data, 2024.