Introducing Item Health Report, now available for all Automatic Walmart Sponsored Products campaigns

Introducing Item Health Report, now available for all Automatic Walmart Sponsored Products campaigns

August 20, 2020

By Shefali Singla, Group Product Marketing Manager at Walmart Media Group

Walmart Media Group is pleased to announce another reporting upgrade. Introducing the Item Health report to help advertisers identify underperforming items in their live Automatic campaigns and take required steps to make these campaigns more successful.

The Item Health Report includes key information about SKUs for the current and previous seven days. It includes item’s type, item’s status, stock availability, page views and Buy Box win rate. Based on this information, the report recommends actions advertisers can take to help SKUs perform better.

For existing advertisers, to access the Item Health Report, open the "Reports" tab on your Walmart Ads Center Dashboard and select "Item Health" from the drop-down menu.

Learn to how interpret the Health Item report with this one-pager.

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If you’re interested to learn more about Sponsored Products campaigns and advertise with Walmart Media Group, fill out the contact form.

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Introducing Item Health Report, now available for all Automatic Walmart Sponsored Products campaigns