Halloween is often considered the candy-filled night that officially kicks off the holiday season. Every year, millions of families will head to Walmart for their costumes, spooky snacks and ghostly décor, making Halloween a key retail moment for suppliers and sellers to help boost their online presence and engage with customers when purchase intent is at its highest.

Feeling haunted by the campaign planning process? Walmart Connect is helping advertisers understand how Walmart customers shop Halloween by demystifying the omnichannel shopping journey from discovery to purchase. Treat yourself to these spellbinding insights below to help your brand stand out during the spookiest season of them all.