As the long days of summer wind down, many families begin prepping for the upcoming school year. In 2022, total expected back-to-school spending was estimated at $36.9 billion, making the season one of the most significant retail moments for many businesses. With school lists in hand, customers turn to Walmart as a one-stop shopping destination and price leader for everything they need to head back to class.

For advertisers, campaign planning for the Back-to-School / Back-to-College season starts even further in advance. Walmart Connect’s full-funnel, omnichannel solutions are transforming how advertisers connect with customers in a meaningful way. From the store aisles to online, we’re helping our suppliers and sellers create a seamless experience to meet customers where they shop for the top tech, school-ready styles and cool supplies – all at every day low prices.

To understand what customers will prioritize this school year, Walmart Connect has done the homework for you. Download our latest 2023 Back-to-School / Back-to-College Customer Insights Guide below and learn how you can activate your brand and build connections with Walmart customers across their shopping journeys throughout the season.