For many sellers, scaling your business on marketplaces can feel overwhelming. Whether you’re launching a new product, entering a new category or trying to stand out from big, household brands, there is a lot to navigate. But the good news is, you’re in the right place. Walmart Marketplace was built to help customers conveniently find what they love and to help sellers of all sizes scale their eCommerce businesses. More and more shoppers are coming to Walmart.com, with over 122 million customers every month1.
With a built-in audience of this scale, you can reach shoppers that will likely to be interested in your products, and ultimately help turn them into customers. But it’s still important to drive awareness and demand, especially given our vast assortment of products available for shoppers to choose from. Walmart Connect provides advertising solutions to help sellers connect with our customers more often and more meaningfully than ever before.
Sponsored Search is key to accelerating growth and competitive differentiation on Walmart Marketplace. With the right strategy, it can help your products appear in optimal placements, increase brand awareness and product visibility with our audience and grow your business through cost-effective measures.
Why invest in Sponsored Search?
First, let’s take a step back to see how Sponsored Search advertising can more efficiently get your brand and products in front of the right shoppers. When a Walmart customer enters a search term on our website or app, relevant products appear in the results. Products promoted with Sponsored Search advertising are boosted to higher positions within or above search results for relevant, in-market customers. Securing these placements has proven to have a significant impact on Walmart customers’ shopping behaviors. It is also highly cost-effective; you only pay when a customer clicks on your ad.
According to Walmart proprietary data, Click-through Rate (CTR) is on average 4X higher for products that appear first in search results compared to lower positions and the add-to-cart rate is on average 5X higher, proving a substantial ability to influence purchase behavior2.