Holiday Insights from

Walmart Connect

‘Tis the season for holiday sales! Unwrap these insights, tips and best practices to help create campaign magic at Walmart

As shoppers start to think about annual gift giving, it's time to learn and prepare your campaigns at Walmart to stand out amidst the Holiday festivities both online and in-store.

In 2023, U.S. Holiday sales grew by +3.8%, and this year that growth is expected to continue1

Holiday sales reached $964.4 Billion in 2023. In 2024, Holiday sales are expected to reach $1.3 Trillion

Source:  1National Retail Federation, Jan. 17, 2024. 2Emarketer Forecast, February 2024

Walmart remains at the heart of Holiday shopping for many Americans and provides the convenience, options, and prices customers are looking for to make their holiday seasons meaningful.

Walmart is a destination for holiday shopping

Source: 3Nielsen IQ, November-December 2023. 4Circana: Checkout Industry Summary, as of April 2024. Reflecting November-December 2023. 5Walmart first-party data, April 2024. Reflecting Oct. 1 – Dec. 31, 2023.

Holiday planning and shopping can happen anywhere as shoppers are inspired by touchpoints across their daily lives. Omnichannel shopping provides the flexibility to support the fragmented customer shopping journey between physical stores and digital platforms. Amongst surveyed customers at Walmart, both in-store and online platforms were a large part of their purchasing journey.

Items purchased for the holidays

Source: 6Walmart first-party data, March 2024, “Holiday Cards & Gifts Lookback Survey,” Walmart Customer Spark Community, provided by Walmart Luminate. Study conducted by the Walmart Connect Media Insights Survey Team.

Click below to read our retail media study guide to learn how to connect with Walmart customers shopping for the holiday season:

Learn how customers approach these moments and how you can take advantage of the increased site traffic from high-intent shoppers.

3 stats

Source: 7Walmart first-party data, "Retailer Deal Events Awareness & Perception," Walmart Customer Spark Community, provided by Walmart Luminate; survey conducted by the Walmart Connect Media Insights Survey team, March 2024. 8Walmart first-party data, Mar. 2024. Reflecting July 10–13, 2023. “Walmart July 2023 deal event” dates were July 10–13, 2023. Q2 dates were May 1–July 31, 2023. *Search Impression volume reflects full week of July 8, 2023. 

Walmart Connect’s solutions can help you create meaningful connections and maximize your ad spend during this time of year. Our robust targeting capabilities and comprehensive customer insights can help you seamlessly integrate your brand across Walmart’s digital and store footprint and help your products make it inside holiday gift boxes this year

For more information on how to prepare of this season of shopping, read our insights below to learn how to attract and help convert customers.

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