At Walmart Connect, our mission to help suppliers and sellers connect more meaningfully with customers wherever they are spending their time is at the core of everything we do. One of the ways we are helping advertisers create these connections more efficiently and effectively is through the transformation of our Display solutions. 

Customer shopping behaviors continue to shift – 81% of surveyed Walmart customers said they will visit Walmart online first for shopping ideas, and 76% said they are likely to buy products in a Walmart store that they'd seen advertised online at Walmart.¹ With this proliferation, advertisers have the opportunity to engage with shoppers across the purchase journey. Onsite Display puts your brand front and center for customers as they are browsing on Walmart.com and the app, providing the ability to influence new and existing customers and keep your brand top of mind.

Imagine being able to reach a qualified audience at scale with information about your new product or standing out to in-market prospects during a peak seasonal shopping moment. That is just the tip of the iceberg regarding the power of display, and we’re making it even easier for advertisers to activate.  

How we’re transforming Onsite Display 

Greater control and flexibility. Updates designed to increase performance. Creating more efficiencies. This is what we are helping our advertisers to achieve with our new buying model for Onsite Display. Earlier this year, we transitioned to programmatic with auction pricing for nearly all Walmart Onsite Display campaigns, offering advertisers, agencies, and partners more control and flexibility over their onsite media.

With this new model, advertisers will be able to reach unique and relevant audiences across Walmart properties in an automated way and can benefit from better optimization, faster and easier campaign launch and management, and greater pricing control.

We also expanded access for advertisers of all sizes, including eligible Marketplace sellers, to Onsite Display placements for the first time through the Walmart Connect Ad Center, our self-service platform. 

Greater pricing control and increased performance

Auction pricing with dynamic bidding provides advertisers with greater control over the price they pay for each impression. The dynamic bidding engine automatically adjusts your bids up or down depending on how your campaign is pacing, though never exceeding your max bid. Between March and August 2023, self-serve campaigns using auction pricing have seen up to 30% eCPM savings, as compared to similar campaigns run on a guaranteed, fixed-rate basis.²  

Advertisers can still access the full suite of our advanced audience targeting solutions for all inventory placements, make near real-time optimizations to help deliver more efficient campaign performance and access robust measurement solutions to understand campaign impact.  

Get in touch to learn more about our Display advertising solutions and how to get started!

Sources: ¹Walmart E-Commerce Claims Custom Survey", first-party data, Walmart Customer Spark Community, provided by Walmart Luminate; survey conducted by the Walmart Connect Media Insights Survey team, June 2023. ²Walmart first-party data, March-August 2023. Savings were measured by comparing campaigns that used auction-based pricing against those with similar targeting tactics and placements that used guaranteed delivery with fixed rates. Seasonal data has not been factored into these results due to the given range of data; results may vary over a different period of time. Past results do not guarantee future performance.