At Walmart Connect we’re dedicated to helping suppliers and Marketplace sellers connect more meaningfully with omnichannel customers wherever they are spending their time. Onsite Display plays a key role in helping drive these connections across the entire shopper journey. Today, we’re launching the Display Advertising API to help our partners expand their Walmart Connect portfolio with Onsite Display and making it easier for advertisers of all sizes to tap into Display Advertising.

How we’ve transformed Onsite Display

Today’s launch is the latest in a series of offerings we’ve introduced to transform our Display advertising solutions – such as a new, programmatic buying model with auction pricing. These new offerings are helping advertisers reach new audiences, enhance optimization and access faster and easier campaign launch and management and greater pricing control.  

Combined with last year's launch of Display Reporting via API, today’s launch of the Display Advertising API establishes a new foundation for how our partners access Walmart Connect's Onsite Display capabilities and support our shared advertisers.

Display Advertising API Benefits

Partners who integrate with the Display Advertising API can:

• Enhance and expand their Walmart Connect business with full-funnel advertising solutions using their own platform and tools to activate, optimize, and measure Display advertising activity in a way that’s both programmatic and scalable. 
  
• Develop customized solutions, such as reporting dashboards and automated optimization tools that drive value for clients.  

Advertisers of all sizes can:

• Combine partner expertise with Walmart Onsite Display advertising to help launch new or manage existing Display campaigns and get the most out of your Display investment.
• Unlock value of full-funnel marketing approaches that complement Sponsored Search activities, reach new audiences on Walmart’s site and app, and help drive results.

Ready to connect with a partner? Beta partners Pacvue, Skai, and DataCaciques are already fully integrated with this new API, with more to come after launch. They join our agency partners who also support Walmart Onsite Display through their managed services.

Advertisers of all sizes can benefit from working with a partner as they provide a wide range of services, tools and different fee structures to meet your unique needs. Explore our Partner Directory to learn more and find the right Partner for your business.

Disclaimer: Partners are independent third parties and not affiliated with Walmart Connect. Inclusion in the Walmart Connect Partner Network directory is not an endorsement from Walmart. Offerings and pricing are subject to change at the discretion of the partner.