Promote a cause to our Walmart.com customers
In January 2020, Always partnered with Walmart for their latest #EndPeriodPoverty efforts, a national media campaign to drive awareness around the lack of access to period products experienced by so many young girls across the country. Without the supplies they need during their periods, girls miss school, sports, and other confidence building activities which has a detrimental impact to their development.
Always wanted to continue raising awareness of this issue with an informative video on this topic and inspire everyone to act. For every view, they pledged to donate one pad to help girls stay in the activities they love. A brand page featuring a video, educational information and links to Always
products was developed by Walmart Media Group. In total, Always donated more than 1 million pads to girls in the U.S., of which their Walmart advertising campaign was a key component.