Walmart Media Group has launched two Walmart Sponsored Products placements to help advertisers maximize sales and reach a wide audience of Walmart customers.
Here’s an overview of each:
New Pickup & delivery personalization carousels
For: Automatic Sponsored Products advertisers with products available on Walmart’s pickup & delivery platform. These carousels appear on desktop, mobile web and the Walmart app.
Benefits: Inspire Walmart’s pickup & delivery customers to discover, consider and purchase products they might not have known about. In addition to the high-traffic placements currently available within pickup & delivery, Sponsored Products ads may also serve within a "Recommended for you," "Best sellers" or "Featured categories" carousel on Homepage. The name(s) and number of carousels will vary as they are personalized for each customer with unique recommendations, but no more than 10 Sponsored Products ads will appear across all carousels, with no more than two in any individual carousel.