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case study
2022 Gamer Drop with Xbox, PlayStation, Nintendo Switch and Meta Quest
Walmart's Merchant team asked Walmart Connect to help level up Walmart's annual Gamer Drop promotion for video game, tech, and toy brands
Opportunities
Walmart’s Merchant team asked Walmart Connect to help level up Walmart’s annual Gamer Drop promotion for video game, tech and toy brands.
Goals
Holiday sales of gaming consoles, titles and gear at Walmart.
Solution
We collaborated with nine suppliers and Walmart Merchant and Marketing teams on an omnichannel program to position Walmart as the go-to-destination for everything gaming during the critical holiday shopping season.
The excitement built up to live Gamer Drop events
Gamers look forward to Gamer Drop every year. This one-day nationwide event promotes the hottest new games and gear in Walmart stores.
Walmart Connect built a custom interactive multisupplier Gamer Drop page on Walmart’s site and app and coordinated with Walmart Merchant and Marketing teams on a digital strategy to get the word out.
We worked with our supplier partners to put together a premium sample box for event attendees. Sample boxes were distributed on a first-come, first-served basis at dedicated stations and/or to pickup & delivery customers.
Program dates
October 5 - December 11, 2022
Event dates at participating stores
December 9, 10 or 11, 2022
Stores with events vs. stores without
+
%
Sales Video
Game Hardware
+
%
Total sales lift
Media & Gaming,
Electronics and Wireless
+
%
Sales
Media & Gaming
Miscellaneous
Source: Retail Link + Walmart first-party data, Dec. 9-13, 2022; Walmart stores with Gamer Drop events vs. stores without events during the same time period.
Key Takeaways
- Our One Walmart way of working can help align and maximize the mutual business goals of Walmart and our valued suppliers.
- Walmart Connect can create a truly integrated, omnichannel experience with multiple touchpoints across the Walmart shopping journey.
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