Our Search Incrementality solution helps answer a fundamental question: "Am I driving more sales than I would without advertising?" With the power of Walmart’s first-party retail data and industry-leading, test-and-control methodologies, advertisers will be able to gain clear, reliable insights they can trust. In a retail media landscape where many tools rely on third-party data or observational models, our approach stands out –offering a gold-standard methodology backed by real, verified sales data. We’re excited to deliver this powerful combination to give our advertisers greater confidence in the true impact of their campaigns.

With Search Incrementality, advertisers will be able to make sharper data-driven decisions about their channel investments. They can evaluate how current Sponsored Search strategies are driving incremental sales both online and in-store, identify top-performing brands within their portfolio, and reallocate budgets to meet demand –especially during key moments, like seasonal campaigns. Most importantly, they will be able to clearly and confidently report the incremental impact of their investments back to their organization.

"Search incrementality is a step forward for Clorox’s measurement partnership with Walmart Connect. At Clorox, we constantly seek to improve confidence and speed in our measurement tools. This new capability improves both for our Walmart search investment."

Kyle Whitaker, Walmart Digital Team Lead, The Clorox Company