Good news for Walmart Sponsored Products advertisers! Walmart Media Group has made three budget-management improvements to all Walmart Sponsored Products campaigns. Campaign budget setup and management are now more efficient and transparent, and advertisers have a lot more control over their daily spend.
Walmart Sponsored Products advertisers now enjoy:
1. More efficiency. We’ve eliminated the hassle of ad-group level budgeting. (Ad groups are subgroups of SKUs with similar keywords or goals.) Advertisers can now simply set a single campaign-level budget. Use these guidelines to choose an appropriate campaign structure to improve relevancy and maximize ROI on ads: