Walmart Announces Expanded Vision and New Name for its Media Business

Walmart Connect, formerly Walmart Media Group, is growing its offerings to provide unparalleled opportunities for partners to accelerate their connection to customers in a closed-loop, omnichannel environment

Family enjoying time at home
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Bubbling up
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Spring Savings are in the air
Walmart Connect Expands Search Offering with Three New Walmart Advertising Partners On-Board  Image
insights
Walmart Connect Expands Search Offering with Three New Walmart Advertising Partners On-Board

By Lex Josephs, VP of Ad Sales and AdTech Partnerships, Walmart Connect

Hershey's – The sweet taste of success Image
food-and-bevarage
Hershey's – The sweet taste of success
-
Cleaning up with busy moms Image
personal-care
Cleaning up with busy moms

2019

insights
It's March! It's tourney time

By Staff

insights
All you need is love

By Staff

insights
All eyes on toys

By Staff

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The acceleration of omnichannel shopping in America

By Staff

insights
Win at Search: Optimize your Walmart.com product listings

By Krupa Patel, Sr. Product Marketing Manager-Walmart Media Group

insights
Achieving New Year’s health goals with Walmart

By Staff

insights
New at-home routines spark growth in Personal Care

By Staff

insights
Walmart: A great place to discover new products

By Staff

insights
Introducing Item Health Report, now available for all Automatic Walmart Sponsored Products campaigns

By Shefali Singla, Group Product Marketing Manager at Walmart Media Group

Product
New for Walmart Advertisers: Campaign Performance Dashboards

By Jeff Clark, Vice President - Walmart Media Group

Sponsored Products
In Focus: Interview with Max Shen | Hisense

By Staff

Sponsored Products
Detailed keyword reporting

By Staff

insights
Q&A with Dan Schunk on Brand Pages

By Dan Schunk, Director, Head of Creative Retail Ads at Walmart Media Group

insights
A beginner’s guide to advertising with Walmart’s Search Brand Amplifier

By Shefali Singla, Group Product Marketing Manager at Walmart Media Group

insights
Walmart Media Group joins the #AloneTogether public health movement

By Janey Whiteside, Chief Customer Officer, Walmart

Cool tips for summer beverage advertisers from Walmart Media Group Image
insights
Cool tips for summer beverage advertisers from Walmart Media Group

By Dan Schunk, Director, Head of Creative Retail Ads at Walmart Media Group

Walmart to acquire technology and assets of Polymorph Labs to expand in-house ad technology Image
News
Walmart to acquire technology and assets of Polymorph Labs to expand in-house ad technology

By Stefanie Jay, Vice President and General Manager, Walmart Media Group

News
Managing your campaigns through COVID-19

By Staff

4 steps to a successful Walmart Sponsored Products campaign Image
Sponsored Products
4 steps to a successful Walmart Sponsored Products campaign

By Shefali Singla, Group Product Marketing Manager at Walmart Media Group

5 Reasons Why Now is the Best Time to Work at Walmart Image
News
5 Reasons Why Now is the Best Time to Work at Walmart

By Drew Cashmore, Head of Omni-Channel Advertising Strategy & Partnerships

A Beginner’s Guide to Walmart Sponsored Products Image
Sponsored Products
A Beginner’s Guide to Walmart Sponsored Products

By Stephanie Prasad, Sr. Product Marketing Manager at Walmart Media Group

Evolution through Innovation Image
News
Evolution through Innovation

  

insights
This one’s for you, mom
insights
Hats off to the class of 2021
insights
2020 - Year in Review

By Staff

insights
I screen. You screen. We all screen.

By Staff

insights
Retail media is here to stay: Q&A with Lex Josephs

By Staff

insights
Huge returns on a small budget

By Staff

insights
Introducing two new ways to advertise on Walmart

By Stephanie Prasad, Sr. Product Marketing Manager at Walmart Media Group

insights
Walmart: A top destination for Men's Basics

By Staff

insights
More reach. More control.

By Staff

insights
Big results on a smaller budget

By Staff

insights
New year, new mindset: An early look at 2021 Walmart customer trends

By Lex Josephs, Vice President Sales and Media Partnerships, Walmart Media Group

insights
Food and Beverage customer insights

By Staff

Sponsored Products
A soaring Return on Ad Spend for Hisense

By Staff

insights
Walmart’s Search advertising just got smarter

By Shefali Singla, Group Product Marketing Manager at Walmart Media Group

Interviews
"Being relevant to our customers is paramount": Q&A with Jeff Clark

By Jeff Clark, Vice President - Walmart Media Group

insights
Walmart advertisers, class is in session

By Kara Rousseau, Head Of Marketing at Walmart Media Group

insights
COVID-19 Dos & Don'ts for advertising creatives

By Dan Schunk, Director, Head of Creative Retail Ads at Walmart Media Group

Improve your Walmart Sponsored Products campaign with these 3 dashboard reports Image
Sponsored Products
Improve your Walmart Sponsored Products campaign with these 3 dashboard reports

By Shefali Singla, Group Product Marketing Manager at Walmart Media Group

Seasonal Insights
Join Walmart in serving our customers' changing needs

By Ernesto Henriquez, Director of Vertical Brand Strategy at Walmart Media Group

Sponsored Products
Managing your Walmart Sponsored Products ads budget just got easier

By Shefali Singla, Group Product Marketing Manager at Walmart Media Group

How brands can win with Walmart Online Grocery ads in 2020 Image
Sponsored Products
How brands can win with Walmart Online Grocery ads in 2020

By Krupa Patel, Sr. Product Marketing Manager-Walmart Media Group

This Valentine’s Day Deliver Ads Customers Love Image
Seasonal Insights
This Valentine’s Day Deliver Ads Customers Love

By Dan Schunk, Director, Head of Creative Retail Ads at Walmart Media Group

3 Takeaways from CES Walmart Innovation Panel Image
Marketing
3 Takeaways from CES Walmart Innovation Panel

By Kara Rousseau, Head of Marketing at Walmart Media Group

Year in review & what's ahead in 2020 Image
Marketing
Year in review & what's ahead in 2020

By Stefanie Jay, Vice President and General Manager, Walmart Media Group

insights
Bubbling up
insights
This one’s for you, mom
insights
Hats off to the class of 2021
insights
Spring Savings are in the air
Walmart Connect Expands Search Offering with Three New Walmart Advertising Partners On-Board  Image
insights
Walmart Connect Expands Search Offering with Three New Walmart Advertising Partners On-Board

By Lex Josephs, VP of Ad Sales and AdTech Partnerships, Walmart Connect

Hershey's – The sweet taste of success Image
food-and-bevarage
Hershey's – The sweet taste of success
-
Cleaning up with busy moms Image
personal-care
Cleaning up with busy moms

2019

insights
2020 - Year in Review

By Staff

insights
It's March! It's tourney time

By Staff

insights
I screen. You screen. We all screen.

By Staff

insights
All you need is love

By Staff

insights
All eyes on toys

By Staff

insights
Retail media is here to stay: Q&A with Lex Josephs

By Staff

insights
The acceleration of omnichannel shopping in America

By Staff

insights
Huge returns on a small budget

By Staff

insights
Win at Search: Optimize your Walmart.com product listings

By Krupa Patel, Sr. Product Marketing Manager-Walmart Media Group

insights
Introducing two new ways to advertise on Walmart

By Stephanie Prasad, Sr. Product Marketing Manager at Walmart Media Group

insights
Achieving New Year’s health goals with Walmart

By Staff

insights
Walmart: A top destination for Men's Basics

By Staff

insights
New at-home routines spark growth in Personal Care

By Staff

insights
More reach. More control.

By Staff

insights
Big results on a smaller budget

By Staff

insights
Walmart: A great place to discover new products

By Staff

insights
New year, new mindset: An early look at 2021 Walmart customer trends

By Lex Josephs, Vice President Sales and Media Partnerships, Walmart Media Group

insights
Food and Beverage customer insights

By Staff

insights
Introducing Item Health Report, now available for all Automatic Walmart Sponsored Products campaigns

By Shefali Singla, Group Product Marketing Manager at Walmart Media Group

Product
New for Walmart Advertisers: Campaign Performance Dashboards

By Jeff Clark, Vice President - Walmart Media Group

Sponsored Products
A soaring Return on Ad Spend for Hisense

By Staff

Sponsored Products
In Focus: Interview with Max Shen | Hisense

By Staff

insights
Walmart’s Search advertising just got smarter

By Shefali Singla, Group Product Marketing Manager at Walmart Media Group

Sponsored Products
Detailed keyword reporting

By Staff

Interviews
"Being relevant to our customers is paramount": Q&A with Jeff Clark

By Jeff Clark, Vice President - Walmart Media Group

insights
Q&A with Dan Schunk on Brand Pages

By Dan Schunk, Director, Head of Creative Retail Ads at Walmart Media Group

insights
A beginner’s guide to advertising with Walmart’s Search Brand Amplifier

By Shefali Singla, Group Product Marketing Manager at Walmart Media Group

insights
Walmart advertisers, class is in session

By Kara Rousseau, Head Of Marketing at Walmart Media Group

insights
Walmart Media Group joins the #AloneTogether public health movement

By Janey Whiteside, Chief Customer Officer, Walmart

insights
COVID-19 Dos & Don'ts for advertising creatives

By Dan Schunk, Director, Head of Creative Retail Ads at Walmart Media Group

Improve your Walmart Sponsored Products campaign with these 3 dashboard reports Image
Sponsored Products
Improve your Walmart Sponsored Products campaign with these 3 dashboard reports

By Shefali Singla, Group Product Marketing Manager at Walmart Media Group

Cool tips for summer beverage advertisers from Walmart Media Group Image
insights
Cool tips for summer beverage advertisers from Walmart Media Group

By Dan Schunk, Director, Head of Creative Retail Ads at Walmart Media Group

Walmart to acquire technology and assets of Polymorph Labs to expand in-house ad technology Image
News
Walmart to acquire technology and assets of Polymorph Labs to expand in-house ad technology

By Stefanie Jay, Vice President and General Manager, Walmart Media Group

Seasonal Insights
Join Walmart in serving our customers' changing needs

By Ernesto Henriquez, Director of Vertical Brand Strategy at Walmart Media Group

News
Managing your campaigns through COVID-19

By Staff

Sponsored Products
Managing your Walmart Sponsored Products ads budget just got easier

By Shefali Singla, Group Product Marketing Manager at Walmart Media Group

4 steps to a successful Walmart Sponsored Products campaign Image
Sponsored Products
4 steps to a successful Walmart Sponsored Products campaign

By Shefali Singla, Group Product Marketing Manager at Walmart Media Group

How brands can win with Walmart Online Grocery ads in 2020 Image
Sponsored Products
How brands can win with Walmart Online Grocery ads in 2020

By Krupa Patel, Sr. Product Marketing Manager-Walmart Media Group

5 Reasons Why Now is the Best Time to Work at Walmart Image
News
5 Reasons Why Now is the Best Time to Work at Walmart

By Drew Cashmore, Head of Omni-Channel Advertising Strategy & Partnerships

This Valentine’s Day Deliver Ads Customers Love Image
Seasonal Insights
This Valentine’s Day Deliver Ads Customers Love

By Dan Schunk, Director, Head of Creative Retail Ads at Walmart Media Group

A Beginner’s Guide to Walmart Sponsored Products Image
Sponsored Products
A Beginner’s Guide to Walmart Sponsored Products

By Stephanie Prasad, Sr. Product Marketing Manager at Walmart Media Group

3 Takeaways from CES Walmart Innovation Panel Image
Marketing
3 Takeaways from CES Walmart Innovation Panel

By Kara Rousseau, Head of Marketing at Walmart Media Group

Evolution through Innovation Image
News
Evolution through Innovation

  

Year in review & what's ahead in 2020 Image
Marketing
Year in review & what's ahead in 2020

By Stefanie Jay, Vice President and General Manager, Walmart Media Group

Evolve your business

The evolution is happening, and you can be at the forefront of it all. Join Walmart Connect and put our partners, expertise, and data to work for you.

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