By Cenk Bulbul, Senior Director of Brand and Enterprise Marketing

It’s been a year since we launched Walmart Connect Academy Ad Certification program. The program has continued to serve as a resource to educate and empower Walmart suppliers, Marketplace sellers and Partners on making the most out of the Walmart Connect platform.

Through these learning paths, they are enabled to become certified experts in our products, helping them achieve better results for the brands they represent. So far, 96% of badge earners say it was worth the effort.¹

The program was launched last October with four courses focused on the foundations of the retail media space, and our Sponsored Search placements: Sponsored Products, Sponsored Brands and Sponsored Videos. 

We’re dedicated to continuously growing this program as our product offering expands and evolves. Since last year’s launch, we’ve added four new courses, including Walmart Onsite Display, Brand Shop and Shelf, Walmart DSP and creative essentials. 

We are also excited to launch two more courses on measurement and reporting and in-store in the coming months. We are constantly refining existing certifications, adjusting the content based on product enhancements and launches, to help our advertisers and partners stay ahead of the curve on our platform as we scale.

Agency and Tech Partners, Walmart suppliers and Walmart Marketplace sellers, who are certified in the program, feel more confident using our platform and about the growth they’ve achieved. In the next year, we look to extend this impact to many more.

The digital credentials of the program, which are LinkedIn-enabled, are valid for one year. After this, they must re-take a time-bound assessment and score 80% or higher to re-certify and receive updated credentials.

Learn how to set up your campaigns for success, get certified!

Source: ¹Walmart Connect Academy Survey Data, September 2024.