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Walmart is the largest retailer in the U.S.


of Americans shopped at Walmart in the past year


customers visit Walmart or each week


of Americans live within 10 miles of a Walmart store

Influence Walmart customers at every step of their journey

Today's shopper journey is complex. Customers no longer shop "online" or "in-store." They do both. A single shopping trip often begins online and ends in a store, with back and forth touchpoints along the way.

This is omnichannel shopping. This is Walmart.


Inspire customers as they search and browse

Walmart customers like to research products before they buy — 35% of our in-store customers visit shortly before heading to their local Walmart store.

Reach customers as they replenish and re-engage

Walmart pickup & delivery customers deliver high conversion rates and basket value. And once they've shopped pickup & delivery three times, they're hooked.

See in-store and online sales results

87% of sales still happen in physical stores. Only Walmart can accurately measure the effect of your digital campaign not just on our site and mobile apps — but in our stores.

The best predictor of future purchases is past purchases

Walmart's proprietary platform analyzes billions of past and current omnichannel purchase signals to find the customers most likely to buy your product. Only Walmart can offer purchase-based targeting this precise and comprehensive.

Find the right customers for your product 

Think beyond the ad campaign to a comprehensive strategy.

Partner with Walmart Connect on an omnichannel plan to keep your brand top-of-mind with Walmart customers. Launch new products, take advantage of key moments — and sell strong, all year long.

Always On

Our automated advertising tools ensure you never miss a sale.

Seasonal and category moments

Our proprietary customer-engagement data empowers you to act early and efficiently.

Product launches

Our targeting captures Walmart customers with high purchase intent.


Walmart Connect Ramps Up On-Site Offerings with Upcoming Launch of Display Self-Serve Platform and Acquisition of Thunder Advertising Technology

Coming later this year, Walmart's display self-serve platform will enable partners to activate and manage their display campaigns with the help of creative automation.