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Advertising for businesses of all sizes with America’s #1 retailer.1

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<p>Meet the new and improved Advertising Help Center, designed to deliver faster answers and a better search experience.</p>

Meet the new and improved Advertising Help Center, designed to deliver faster answers and a better search experience.

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<p>Discover how&nbsp;<i>Sweet Hearts</i>&nbsp;turned new fashion styles into new&nbsp;customers&nbsp; —&nbsp;and faster sales growth with an always-on strategy.</p>

Discover how Sweet Hearts turned new fashion styles into new customers  — and faster sales growth with an always-on strategy.

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<p>Need a campaign boost? Discover Sponsored Search optimization tips designed for new advertisers.</p>

Need a campaign boost? Discover Sponsored Search optimization tips designed for new advertisers.

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Turn millions of shopping moments into your next sale

Help reach customers at every touchpoint — on the Walmart site, app and in stores — with data-driven advertising that scales.

Approximately 150 million customers

Grow your business with the scale, solutions and signals only Walmart can deliver

Expansive scale to reach shoppers everywhere

Turn inspiration into impact with ad formats —  from digital to in-store placements — aligned to every step of the customer’s omnichannel journey.

Solutions that launch with ease and flexibility

Launch and optimize campaigns for any objective with Ad Center, and access best-in-class tools, from AI-powered features to fresh ad formats. Get added support from our Partner Network if you need it.

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Data signals you can count on

Tap into Walmart’s vast online and in-store transaction data to help reach the right audience and optimize with precision for measurable impact.

Disclaimer: Mock data for illustrative purposes only

Learn about closed-loop measurement

“Walmart Connect turns insights into action at retail speed.”

Natasha Port, VP of Marketing at TRUBAR

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Insights and stories to spark your next move

Footnotes & citations 
1. Kantar and National Retail Federation (NRF) as cited in press release, July 2024; based on 52/53-week annual retail sales.
2. Walmart annual report papers, March 14, 2025.