Note: As of June 2020, Walmart Online Grocery has been rolled into one Walmart app and renamed Pickup & delivery.
What if there were a way to get your grocery products in front of millions of loyal shoppers — while they’re shopping? With Walmart Online Grocery, you can.
By 2022, 70% of U.S. consumers will regularly buy consumer packaged goods online, reaching $100B in spending every year, according to Nielsen/Food Marketing Institute. Walmart is the largest grocer in the United States, and the industry leader in online grocery. Walmart Online Grocery customers love the convenience of shopping on the Walmart site or app, picking up their order the same day at their nearest Walmart store, or having it delivered to their home. Now our strategic partners and brands can engage with Walmart utilizing Sponsored Products in order to get their items in front of these high-repeat power customers.
The typical Walmart Online Grocery Customer Journey
Before they place each order, Walmart Online Grocery customers typically return to our site multiple times to build out their shopping lists. They search for grocery products, add additional products on the go, "favorite" products they buy frequently and update their carts with last-minute products. The right ad at the right moment can help a customer remember something they might have forgotten, discover a product they never knew existed or get inspired to cook a new dish.