Since the U.S. coronavirus outbreak began in mid-March, many Walmart advertisers have reached out to ask us for advice on advertising strategy and creatives. Brands understandably want to be sensitive and authentic while connecting effectively with customers in their hour of need.
The best practices below are based on Walmart research, industry guidance and customer behaviors.
DO be extra sensitive and use an abundance of caution in language, images, messaging, overall story choice and the products you're advertising.
DON'T use language, puns or jokes associated with illness in general or the pandemic such as "spread/spreading," "fever," "chills," "social distancing," "quarantine," "viral."