Introducing automated rules for Walmart Search campaigns — just in time for Holiday
By: Jyoti Jain, Senior Product Marketing Manager, Walmart Connect
We’re always looking for ways to make advertising with Walmart even easier. With holidays approaching, we are rolling out a new tool to help advertisers speed up the process of optimizing campaigns and managing budgets.
Our new Automated Rules feature makes it possible for Walmart Search advertisers to now pre-set any or all of the following through the optimization tools in our campaign manager:
- Out-of-budget notifications: Receive an email alert when a campaign is out of budget, to avoid missed revenue.
- Performance notifications: Receive an email alert under pre-selected conditions, such as when ROAS drops below a specified amount.
- Budget change: Allow the platform to increase spend by a pre-selected dollar amount or percentage under pre-selected conditions. (For example, increase the daily/total campaign budget if ROAS goals are being met.)