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Spark sales with the #1 U.S. omnichannel retailer¹
Whatever your goals, we’re here to help you drive measurable growth. Because your bottom line isn’t just about clicks. Or views. Or reach. It's about sales. At Walmart Connect our massive online and in-store transaction data helps you drive sales and prove attribution with a new level of certainty.
You can feel confident our solutions work. We have the data to prove it.
Our first-party data powers precise targeting and full omnichannel sales measurement4. From planning to reporting, we’ve got the signals you need to optimize your advertising towards real business outcomes.
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As a closed loop omnichannel media business of America’s largest retailer, we are working hard to innovate and move faster than ever before to deliver distinct omni solutions and accelerate growth for advertisers of all sizes. "
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At Walmart, we’ve always been committed to helping customers find the right products at the right price, and now with Walmart Connect we’re helping them connect with more brands and sellers when shopping with us online. "
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It’s an incredibly transformative time in retail. Making every marketing dollar count has become even more critical for brands. Walmart Connect is helping our suppliers and sellers do just that by creating meaningful shopping experiences with our customers – and making sure those experiences are valuable to our customers. "
Products & Services
We’ve built solutions to connect with customers at any point in their journey, from discovery to purchase. Whether you’re a Marketplace seller or a global brand, our full-funnel coverage means we can help build your brand as well as convert the right Walmart customers.
Sponsored Search
Onsite Display
Offsite Media
In-store
Brand Shop and Shelf
Stand out and be discovered
Help Walmart customers find your products as they search and browse our site and app. Static and video ads appear in prominent, high-traffic placements in search results and/or on browse, category, item and pre-checkout pages.
Insights
Explore videos, interviews & case studies to see how Walmart Connect is developing seamless omni-shopping experiences & innovating for the future.
Sources: 1Kantar and National Retail Federation (NRF) as cited in press release, July 2024; based on 52/53-week annual retail sales. 2~150M customers served in Walmart stores and online per week. Source: Walmart annual report papers, March 14, 2025. 3Compared to non-ad exposed customers, customers exposed to a brand’s Walmart Connect ads were 6x more likely on average, to buy brand items. Source: Walmart first-party data, Feb. 1, 2023–July 31, 2024; ad-exposed customers during a 14-day window prior to conversion. Includes all Walmart Sponsored Search, Walmart Onsite Display, and Walmart Offsite Media ads from 26 impact studies across Food & Beverage, Consumables, Entertainment, Toys & Seasonal, and Home & Hardlines categories. Ad spend measured across brands’ full product portfolio. 4Kantar and National Retail Federation (NRF) as cited in press release, July 2024; based on 52/53-week annual retail sales.