Search Brand Amplifier uses and benefits
All SBA ads are designed to increase conversion. But Walmart’s Search Brand Amplifier also inspires awareness, keeping your brand top-of-search and top-of-mind with Walmart customers. Fifty-two percent of customers feel that Walmart ads help them discover new, interesting products2. Walmart advertisers use Search Brand Amplifier to gain share of voice, launch new or seasonal products, improve product visibility and boost the performance of higher-priced products.
In addition, Search Brand Amplifier gives advertisers access to new, less saturated ad inventory. And it’s cost-effective: You only pay when a customer clicks your ad.